Since the boom of the .com era, there has been an increasing number of people testing the waters in digital marketing. The journey has been an exciting one, to say the least. With the emergence of blogging, vlogging, short videos, and other types of content, there seems to be a never-ending competition to grab the attention of potential customers.
In times like these, the task of building a following or getting customers may seem equally easy and arduous at the same time. We get it! You’re not alone.
To help you out on your journey, we have put together this list of 5 easy ways to reach your customer.
What better way can there be to market your product than email marketing? It is much more personal and has arguably higher ROI. What’s more? You can start building an email list and market your product to the people who subscribe to your list.
However, this approach has one mammoth problem. It is a colossal task to build your own email list. It can take months or even years to build a list of about 10,000 people. The solution? Sending out cold emails to leads from a trusted source.
This approach too, however, poses a problem. Sending out thousands of emails to the massive number of leads that you get can be time-consuming and daunting. Well, if you plan on going down this route, you’re in luck! We have the perfect tool that will help you automate your entire campaign – AutoPitch.
AutoPitch is a perfect saas solution to send out automated mass emails with the ability to schedule them, add personalization, and a lot more! Although our opinion is a bit biased *cough cough*, AutoPitch is inexpensive, non-technical, and extremely easy to use. Grab your free trial today!
Search Engine Optimization, or SEO for short, is a fantastic way for you to be known. If you landed on this page from Google, we hope you can now see how we marketed AutoPitch. We’re smart, right?
You can do the same thing with your website. Put up quality information to get yourself discovered. You can either hire a professional or do it yourself (the learning curve is steep, though). Although SEO will take time and patience, it is totally worth it in the long run.
Facebook Group Marketing
Does this sound odd? Marketing? That too in a Facebook group? Yep, you read that right. Let us explain.
Being the tech giant that it is, Facebook has about 2.93 Billion people registered on its platform. That’s a Billion, with a B. Needless to say, there is probably an existing group for every niche. If there isn’t, you can make one yourself! That makes this whole thing better. If you are an admin, people already see you as a leader.
If you find existing groups just join them. But don’t start selling just yet! The key is to provide quality information that the users will find insightful. If you are helpful, people will slowly take note of your presence, and will eventually see you as an authoritative figure. A good indicator is when people reply to your comments to ask more questions or to thank you. Once you start getting engagement on your comments in the group posts, you can start marketing your product without spamming.
Facebook again! And this time, it’s not free marketing. However, it is arguably inexpensive. Facebook ads give you the ability to narrow down and reach potential customers. Although the process of publishing an ad is not that great, we’d still ask you to try it.
Google Ads is one of the biggest names when it comes to permission marketing. Think about it. Which other platform allows you to be in front of potential buyers when they are actively searching for it? We bet you won’t find many options. Although they are slightly more expensive than Facebook ads, Google ads can really get the job done!
So, there you have it! These are the top 5 ways in which you can reach out to your target market. We hope that you find this information useful and will implement some of it in your digital marketing strategy. Comment below and let us know what you think!